CHALLENGE

• We helped Vivanco relaunch their Experiences product, both in their excellent winery and in their wine culture museum, the only one of its kind in the world. We redesigned the customer experience, fostering this asset and brand value.

SOLUTION

We carried out the Praxis Road: Commercial and Sales Strategy.

• We conducted consultancies to redesign the museum experiences, by means of a clear, measurable, and manageable method, to give rise to an easier sales process, and strengthen the customer relationship. Thus, in less than one year, we managed to improve the effectiveness and economic results

WHAT WE HAVE DONE

• First phase:
  We redesigned the experience aisles, allowing the museum people to take part in this process.
  
• Implementation phase:
  We aligned business and excellence indicators in customer experience, and we trained key people to acquire new performance levels, in order to create higher value experiences.
• Follow-up phase:
  We measured the results to adjust the ad hoc designed processes.

RESULTS

• 50% increase in upselling.
• 30% improvement of economic results in 8 months.
• 20% increase in sales of museum tickets.
• Increase in employees’ satisfaction level.
• Increase in levels of belonging to the brand.